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Germany’s first international franchise fair

MFV and the German Franchise Association renew their cooperation for 2019

Franchise Expo Frankfurt 2019 announcement

Frankfurt / Economy, January 14th, 2019

Continued accord and a new date – the German franchise world is already gearing up for the second franchise expo in Frankfurt: November 14th through 16th, 2019.

2018 was the premier, 2019 will be even bigger: the Franchise Expo Frankfurt (FEX) received a very warm welcome from the international and national franchise community in its first year. Now growth will be at the strategic center of the organizers, US based franchise event expert MFV Expositions and the German Franchise Association. Both parties agreed on a continued partnership for the FEX in 2019.

A growing industry is at the heart of the Expo

Torben Broderson, Managing Director of the Association reflects: “The German franchise industry is growing continuously so an international expo is a must. A look at the current Franchise climate index, a survey of the association amongst its members, highlights this positive trend: faith in the business climate was already raised to 140 percent at the beginning of 2018 but it grew by another three percent, to 143 percent, in the second half of the year. The number of new enterprises experienced a significant rise from 8 to 15 percent as well. And let’s not forget about the employment rate which rose by 9.4 percent as well.”

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More than half of the exhibition space already booked

140 brands, ranging from well-known trademarks to a multitude of newcomers, used the FEX18 to present themselves to a very interested audience. Gratifying result for the organizer: the expo was so well received that half of the exhibition space for 2019 already sold during the FEX18. The 2019 exhibitor list includes Tank & Rast Gruppe, Town & Country Haus, Subway, ReMax, Nordsee, Burgerista, Coffee Fellows, Das Futterhaus, Dogstyler, Injoy, and Flipout – just to name a few. A current exhibitor list can be found at   www.franchiseexpofrankfurt.com/en at any time.

 

„Advisory Board“

To ensure that all viewpoints are being considered in the planning of the FEX19, an Advisory Board consisting of representatives from the exhibitor side, the association, and the organizer, has been created again.


Members of the Advisory Boards 2019 include the following exhibitors:

  • Holger Blaufuß – McDonald´s
  • Nadine Brenner – Rainbow Internat., board member of the German Franchise Association
  • Matthias Lehner – Bodystreet, Vice President of the German Franchise Association
  • Ute Petrenko – Mail Boxes Etc., board member of the German Franchise Association
  • Ray Titus – United Franchise Group, international exhibitor perspective
  • Waltraud Martius – Syncon International, supplier perspective

 

Conference director Franz-Josef Ebel, an internationally known franchise consultant (Master Franchise Germany), will also be at the heart of the Expo again. Target groups of the conference will include potential entrepreneurs, existing franchise partners and franchise systems, investors as well as those companies that are still considering franchising as expansion strategy.  

www.franchiseexpofrankfurt.com, as well as www.facebook.com/FranchiseExpoFrankfurt.

 

About the German Franchise Association

The German Franchise Association represents the economic interest of the German franchise industry on a national and international level. The association was founded in 1978 and has its headquarters in the German capitol Berlin. It is a community of quality members that is comprised of franchisors and franchisees alike. As of today, more than 320 members are part of the community. In the year 2017, the 970 active franchisors in Germany, together with 707.000 employees, generated a revenue of 112 billion Euro. More information about the German Franchise Association can be found under www.franchiseverband.com, www.twitter.com/DFVBerlin and www.facebook.com/franchisewirtschaft.

 

About the organizer: MFV Expositions/US

MFV has organized the worlds leading franchise expos for more than 25 years and is number one in the international franchise business world. Goal of the expos is to bring together franchise systems on all investment levels with qualified visitors that are ready to become their own boss. The American Tom Portesy from New Jersey is the CEO of MFV. The MFV brand includes the „International Franchise Expo“ in New York, multiple franchise expos across the US – Los Angeles, Rosemont, Dallas – as well as MFV expos in Mexica, Ireland, Japan, Spain, and now Germany. In 2017, the MFV group became part of Comexposium, a global enterprise with more than 170 B2C and B2B events in eleven different sectors such as the food industry, fashion, security, digital, hightech, optics, agriculture, and transportation. www.mfvexpo.com

 

Press Contact

CfL CONSULTING – Communication for Leadership, Dorothée Wischnewski
Schillerstraße 40, 55116 Mainz
Tel.:+49 (0)6131 / 55 42 889
E-Mail: d.wischnewski@cfl-consulting.de

 

Cox Orange Markting & PR, Carina Felzmann, Vienna
Tel.: +43 1 895 56 11-0
E-Mail: felzmann@cox-orange.at

 

Gerrman Franchise Association, Antje Piel, Berlin
Tel.: +49 30 278902-12
E-Mail: piel@franchiseverband.com

 

Further information about the exhibition programme and exhibitors can be found at www.facebook.com/FranchiseExpoFrankfurt.
Deuscher Franchiseverband: www.franchiseverband.com, www.twitter.com/DFVBerlin and www.facebook.com/franchisewirtschaft.
MFV Expositions: www.mfvexpo.com

 

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Photos ©: Deutscher Franchiseverband, MFV/for free use